01
Offers people understand
If a stranger can't say in one sentence what you sell and what it costs, they don't buy. They say "I'll have a think" and you never hear from them again. Clear offers do more selling than any amount of posting.
Business coaching for solo wellness practitioners
You're brilliant at the work. So why isn't the business working?
You trained for years in the thing you love. Nobody ever trained you in the bit that pays for it. That isn't a character flaw. It's a missing backbone, and it's fixable.
Three minutes, honest, and nothing is sold until you say so.
The mirror
Does any of this sound like your week?
- Replying to enquiries at 9pm, because that's when there's finally time.
- Charging what feels safe instead of what the work is worth.
- A packed diary one month. Tumbleweed the next.
- A website you'd rather people didn't look at too closely.
- Loving the work. Dreading the "so, what do you charge?" bit.
None of that means you're bad at business. It means nobody ever built you one.
The real problem
Three things hold a solo practice upright
It isn't marketing. It isn't discipline. And it definitely isn't you. Wobble on any one of these and everything above it aches.
02
A path that turns interest into bookings
Most solo practices lose people in the gap between "I'm interested" and "I'm booked". When there's a set path someone goes down next, enquiries stop evaporating and you stop starting from scratch every time.
03
A money conversation you don't dread
The prices haven't gone up in two years because raising them means having the conversation. Practise the conversation until it sounds like you, and the price stops being the scary part.
Who I work with
Solo practitioners who are brilliant at the work
One person, a real skill, and a business that grew by accident around it. If you're on this list, we speak the same language.
And plenty who aren't. If you deliver work people already pay for, the same three things hold it up.
Who's asking
I'm Joby. I do one thing.
I build the commercial backbone behind brilliant practitioners. Done with you, not for you, at solo-practitioner prices.
Twenty years in sales and business development across retail, agencies and the charity sector. A record-breaking £294k in annual charity partnerships as a sole development lead. £350k in annual revenue through multi-year brand deals. One inherited client's spend grown fivefold by leading with discovery rather than a pitch. I'm also the author of the SPEED selling system.
It started with one hypnobirthing teacher whose offers were four separate islands, and the realisation that every brilliant practitioner deserves a backbone.
What working together looks like
The Backbone. One month, laid out honestly.
- Two calls a month. One on thinking, one on the live selling in front of you.
- One build. A real finished thing made with you every month. Not homework.
- One message channel. Voice notes between calls, answered within two working days.
- The Clinic. An hour a month in a room with people who get it.
Before you talk to me
Check whether I'd be a solution for you
A three minute walk through the five things that quietly cost solo practitioners money, with an honest look at your options and mine. You'll know by the end whether this is for you, and I'd rather you found out for yourself than took my word for it.