For young adults, 17 to 25, and the people behind them

Know your value, then sell it.

I help young adults find what's real in them, stop being scared of it, and learn to sell it for what it's worth.

Joby listening across a table, chin on his hand

Who is teaching you

Five industriesLed teams and built conversation frameworks used across whole regions, from the shop floor to charity partnerships.

Recognised by retailNamed by heads of retail at Three, one of the UK's four major mobile networks, for top-performing new business sales.

Taught the floorTrained young adults and frontline staff in conversational selling across the businesses I've worked in.

Local to multinationalBuilt and managed partnerships from local businesses to multinationals such as PlayStation, Lenovo and Next.

SuitsToy goblinsPhonesDigital marketingFundraisingData

Book a free call Bring me to your group

I have nothing of value to give.

The one lie

It's the sentence most young people quietly believe. I believed it for years. Strike two words out and what's left is the truth.

The arc

See it, stop being scared, then sell it.

Stage 01 · The Buried Self
See what's in you
Most young people believe they have nothing of use to give. The thing they find easiest is usually the thing they've been calling small.
Stage 02 · The Belief Work
Stop being scared of it
You already have everything you need. This is where we fight the belief that says you don't, with stories and exercises you actually do.
Stage 03 · The Positioned Self
Sell what you're worth
Only now come the tools: knowing your position, the conversation that understands first, and the ask.

Seen and paid as yourself

Know your value, then sell it

Joby Malkin

The book · Coming soon

Seen and Paid as Yourself

The whole arc, written down. How the gift gets buried, how to stop agreeing with the lie, and how to sell what you're actually worth.

Hear first when it's out Read the writing it grew from

Joby talking with a small group, sitting in a circle

My story

The gifted kid who got buried.

I was the gifted kid. Head boy, clever, told I could be anything. Then I was told to be useful. Get the skill, get the job, save, don't risk, trade your hours for a wage. The gift got buried in a uniform.

Twenty years of selling came next. I ran successful stores and still believed anyone could do what I do. So when I teach this, I'm teaching the arc I lived.

I come from a Christian worldview. I don't hide it and I don't preach it. Anyone can sit at the table.

You are not the problem.

Read the full story: The Cards We Were Dealt

Try one now

Find the gift you were told to bury.

Grab a pen. Answer these four honestly, and don't skip the one that makes you squirm.

The shrugWhat do you say “but that’s just…” about?
The askWhat do people keep coming to you for, without being paid?
The easeWhat do you do well while half your attention is elsewhere?
The acheWhat makes you quietly angry when it is done badly?

Look for the answer that turns up more than once. Stop calling it small just because it comes easily to you.

The full lesson: The Calling You Cannot See

Talk to me

Not sure where you'd start?

Fifteen minutes, free. Tell me what you want help with and I'll say plainly whether I can.

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How I teach

Teach. Coach. Exercise. Apply.

Teach
The true thing, said plainly, once. Backed by stories, history and evidence.
Coach
I sit beside you while you try it, and correct the specific thing in front of us: the question, the pause, the flinch.
Exercise
Something to do, written or spoken. The pen and the voice have to be involved, or it stays a nice idea.
Apply
You use it on a real person this week, then bring back what happened. That's the proof that changes the belief.

Head knowledge degrades. Applied knowledge becomes identity.

Two ways in

Start where you are.

Someone reading a book among library shelves

For young adults

Read, listen, try it.

My writing, the audio and the exercises are free. When you're ready, book a call and we'll talk about what's next for you.

Start reading Listen on Hiro

A small group sitting in a circle, mid-conversation

For schools, colleges, churches and parents

Practical sessions for your group.

45 to 60 minutes, built on the four beats, and everyone leaves with one thing to do that week. Every pound an adult pays me buys another young person's way in.

See the sessions

Pulse · Writing

One piece for each stage.

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Subscribe Everything I've written

Listen

For when you're on the move.

The words

Things you'll hear me say.

The Buried Self: The gifted kid who disappeared into a uniform. The real thing in you, filed under “anyone could do that”.
The Rule: People don't buy products, they buy outcomes.
The Three Whys: Keep asking why until you hit what someone actually needs.
The Quiet Close: Stop talking once you've asked, and let the yes arrive.
The Weather Lie: Blaming the system instead of the belief it put in you.
The Cage: The inherited mindset. “These are the cards we were dealt.”

Store

Courses and tools.

Go deeper at your own pace, with the frameworks I use in the room.

Visit the store

Talk

Pick a time, or write to me.

Book a call

Free, 15 minutes. Tell me what you want help with.

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I read everything and reply myself.

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